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Aven Content Ideas

BRAND PERCEPTION

Shareable
("Why would I share this?", Word of mouth, Organic)


Fun
(Entertaining, Keep people coming back, Engaging)


Real
(Authentic, Tangible, Slice of life, Educational, Helpful) 

TECHNICAL

Cinematic, Professional
(Commercials, Higher Production Value)



User-Generated Content
(Real people, Raw videos, Little editing)



Hybrid/High End Real
(Events, Interviews, On location)
 

CONTENT

Lifestyles
(High end, Middle class, Family, First time home buyers)


Entertainment
(Travel, Comedy, Luxury, Sports, Music, Celebrities, Brand Partnerships)


Personal Stories
("Man on the Street", "Things I did with my Aven Card",  Events, Individuals, Subtle)

Case Study

Top 5 shared themes:
 

  1. Real People & Authentic Voices
     

  2. Lifestyle Storytelling Over Direct Advertising
     

  3. Influencer & Creator-Led Content
     

  4. Community & Shared Experiences
     

  5. Financial Moments in Real Life
     

Chase – 316k followers

 

Sponsored events, founder stories, social media trends, informative, travel partnerships with social media influencers, “here’s what I did,” how to wisely spend money, feels more mature, man on the street, sports, “How I spent my first paycheck” with WWE stars, athletics, etc. “Teamed up with Chase, challenge – < $100 date night in Philly,” community stories.


https://www.instagram.com/chase/

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Capital One – 330k followers

 

Man on the street, influencers, feels raw, authentic, celebrities, events, sports, musicians, creative, explainers, point of view from real people, subtle ads.


https://www.instagram.com/capitalone/

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​American Express – 719k followers

 

Travel, food, celebrities, stories, sports, sponsored events, fun, influencers, things I did with my card, real, raw, sharable.


https://www.instagram.com/americanexpress/

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​Visa – 233k followers

 

Sports, musicians, shareable content, only with logo, people and events at Visa Live venue, real people, very little call to action or aggressive advertising, subtle.


https://www.instagram.com/visa/

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Bilt – 171k followers


Focused more on Renters, Gen Z, Millennials. Musicians, skits, influencers, real competitions, stand-up, fun events sponsored by Bilt, man on the street, “live rent free,” restaurants using Bilt, real.

https://www.instagram.com/bilt/

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Brex– 32.2k followers

 

Businesses, founders, software, corporate topics, man on the street, startups, founders, events with Brex logo.

 


https://www.instagram.com/brexhq/

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